The 2012 Facebook Advertising Report – Social Fresh

Facebook advertising is often the largest part of many social media marketing budgets. Businesses of all sizes must make the most of Facebook Ads.

Social Fresh have released a report detailing how Facebook advertisers use the platform.

  • 70% of ads keep users on Facebook, instead of re-directing them to a brand’s website.
  • Surprisingly, 55% of advertisers do not use sponsored stories, which are social ads that you should supposedly be more inclined to click on because it reflects the interactions your own friends have had with the advertised brand.
  • As in traditional advertising, advertisers on Facebook are still most concerned about targeting specific demographics, as 55% of those surveyed select “age” as the most important ad criteria.


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