About Jeff

‘I am a consultant, coach, mentor and speaker and work with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.

My blog is about all things to do with Social Media and Online Marketing, including Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and inbound and content marketing.

5 social media tips for entrepreneurs to succeed in a digital world

Entrepreneurs are a special breed. They need to have great networks, access to finance, and be credible and trusted amongst many other personal assets and virtues.Obtaining credibility and trust are vital in gaining access to specialised industry networks that are essential to success. In the past this took a lot of time and money.The rise of social networks has accelerated this process and allowed people to build a “personal brand” and network with velocity and global reach. This assists entrepreneurs in obtaining the connections and resources they need to ensure their business will continue to succeed at speed.

You are an Online Brand!Hate it or love it, you are an online brand whether you like it or not. Sometimes those results on page one of a Google search will produce what other people are saying about you on their blogs or Facebook pages. In other words if you are not actively participating in your own on-line PR then you have handed over your public relations to other people by default.Social media provides the means to take control of your own brand, build connections and ensure people see you how you want them to see you.

So what some essential tips to help an entrepreneur or an executive to succeed in business with the assistance of social media in the 21st century?

1. Establish a Professional Blog

There is no excuse not to have your own professional blog whether it is branded with your own name or a name that is relevant to your industry. Easy to use blogging platforms such as Blogger.com or Tumblr.com can have you up and running in minutes.
For ultimate control you can purchase your own domain, buy a WordPress template and have it self hosted on GoDaddy.com or Hostmonster.com.

Blogging does not need to be complicated and can include articles about the latest news in your industry or simple tips on what you have learned over the years. A 200-400 word article will be enough to display your passion and talents to your peers and network.

Scott Monty, the head of social media for the Ford Motor company, uses his blog to communicate about social media and it serves as a platform that enhances both his personal brand and the corporate brand.’